One of the most common conversations I have with clients begins with a familiar complaint. Their website feels slow. Pages take too long to load. Mobile performance scores are poor. Visitors are dropping off. And almost immediately, the search for solutions begins. Install a caching plugin. Install an image optimization plugin. Install a CDN plugin. […]

Over the years, I have worked on many WordPress projects where the original solution to every problem was simply installing another plugin. In many cases, I spend more time untangling dependency chains and correcting architectural decisions than building new functionality. One of the biggest problems in modern WordPress development is the belief that every problem […]